Skull Machine (ft. Waisu)
client
Black Tiger Sex Machine x Kai Wachi
Services
Music Video Production, Creative Direction, Concert Visuals Design
year
2023
Objective
To design, creatively direct, and produce a visually captivating music video for Black Tiger Sex Machine and Kai Wachi's debut single "Skull Machine" (ft. Waisu). Gamut Studio was tasked with conceptualizing a music video that would not only engage online viewers but also serve as an immersive concert visual for live shows. Our goal was to create a short film that captivates both home audiences and concert-goers, seamlessly integrating into the artists' dynamic performances. This project aimed to enhance the artists' brand identity, significantly boost fan engagement across platforms, and help bring their show to the largest venues in the world.
Creative Process
1. Discovery Call: Initial meeting to understand the vision, goals, and aesthetic preferences of Black Tiger Sex Machine and Kai Wachi.
2. Co-Writing: Collaborative sessions with the artists to develop a narrative that aligns with the artist's brand and enhances the visual storytelling.
3. Visual Style Development: Crafting a unique visual style that reflects the intense energy and futuristic elements of the track, ensuring consistency across both the music video and live visuals.
4. Asset Creation: Designing detailed 3D models, environments, and characters to bring the narrative to life, tailored to both screen and stage, including the hyper-realistic model of Naomi, the main character.
5. Motion Capture / Animation: Utilizing advanced motion capture technology and animation techniques to create realistic and engaging movements.
6.Cinematic Lighting: Implementing dynamic and cinematic lighting techniques to enhance the mood, depth, and atmosphere of each scene. This step is crucial in creating a visually compelling experience that draws viewers into the story.
7. Rendering: Processing the animation to achieve high-quality visuals that meet our artistic standards.
8. Post Production: Final editing, color grading, and visual effects enhancement to ensure a polished and impactful final product.
Results
The "Skull Machine" (ft. Waisu) music video quickly became the fourth highest-watched video on BTSM's YouTube channel and the most viewed in the past three years. It has been featured on tour at iconic venues worldwide, including Red Rocks, the L.A. Coliseum, WAMU Theater, and more. Additionally, the song recently surpassed 1 million streams on Spotify.
Conclusion
Overall, the "Skull Machine" (ft. Waisu) music video was a tremendous success and a monumental achievement for Gamut Studio. The enthusiastic comments on YouTube reflect how deeply these visual stories resonate with fans. We are proud to have collaborated with Black Tiger Sex Machine and Kai Wachi to bring this
