Hopeful - ODESZA Music Video Concept
Objective
To create a narrative music video concept to pitch to ODESZA for their most recent release "Hopeful." Gamut Studio aimed to develop an engaging storyline inspired by classic Arthurian tales and English folklore. The goal was to present a compelling visual narrative that aligns with the themes and musical motifs of the song and works with their brand, ultimately pitching the concept to ODESZA's team.
Creative Process
1. Concept Development: Developing a narrative inspired by classic Arthurian tales and English folklore, creating an engaging storyline that complements the song's themes.
2. Musical Themes and Motif Analysis: Analyzing the themes and musical motifs of "Hopeful" and pairing them with visual and story themes to create a cohesive and engaging visual narrative journey.
3. Story Breakdown: Crafting a detailed breakdown of the visual and story themes, ensuring they align with the song's emotional and narrative arc.
4. Video Script Creation: Developing a unique video script to illustrate the story and developing narrative themes, timed precisely to the music.
5. Pitch Presentation: Creating high-quality 3D pitch images and presenting the concept to members of the ODESZA team, showcasing our vision for the music video.
Results
Gamut Studio successfully pitched the narrative music video concept to members of the ODESZA team. The pitch received a warm response, with the story and visuals being well-received. The unique video script, in particular, was impressive to the client, showcasing our ability to align narrative themes with the timing of the music effectively. However, due to timing constraints, the project was not pursued further by the client. Despite this, the project highlighted Gamut Studio's commitment to storytelling and our ability to create compelling visual narratives.
Conclusion
The "Hopeful" music video pitch for ODESZA demonstrated Gamut Studio's dedication to storytelling and our creative capabilities. Although the project did not proceed, the positive response from the ODESZA team, especially regarding the impressive video script, reinforced our reputation for developing engaging and visually stunning concepts. We remain passionate about bringing stories to life and welcome any ideas for future collaborations.
